About Us

Publicis Georgia is a representative of Publicis WW - a group of marketing communications agencies. One of the largest communications groups in the world. Publicis provides strategic creative and digital ideas helping clients to Lead the Change and to succeed in their own marketing transformation.

Services

FULL RANGE OF MEDIA EXPERTISE

Market research & Planning

Analysis of non-media related data (sales, consumer portrait, other research etc)
Analysis of competitor strategy
Choice of media and optimization of media-mix
Development of year strategy
Scheduling

Implementation Planning

Choice of media channels
Budgeting and campaign planning
Optimization
Evaluation and recos on special placements

Negotiations. Buying. Control

Negotiations/ re-negotiations of media deals
Media buying
Follow-up checking of advertising and quality control
Day-to-day control of placement and delivery

Monitoring and Reporting

Detailed competitive activity overview in all media
Weekly reports on TV competitor’s activity
Monitoring of creatives used by competitors
Post evaluation of campaign

LIST OF SERVICES

Strategic planning

Analysis of non-media related data
Study of client’s surveys
Definitions of target audience
Choice of media vehicles
Analysis of competitor data
Development of media strategy
Scheduling

Tactical planning

Campaign optimization
Choice of media
Evaluation and recos on special placements
Campaign budget estimates and scheduling
Campaign options

Media negotiations

Annual agreement meetings and preparations
Evaluation of special media actions (e.g. sponsoring)

Traffic

Keeping to the timetable
Changes, revisions
Cancelations
Follow-up checking of broadcast advertising
Post evaluation of campaign
Report on audience number and contact prices
Competitive monitoring
Detailed competitive activity overview
Yearly evaluation of media cooperation
Campaigns key figures
Follow-up of contact guarantees in TV advertising
Market main trends and analyses reports
Trainings on media issues